We've recently updated our website with some new features. You'll notice that it's looking a little sharper, but the main change is the new podcasting showcase and podcast samples page we have added.
Corporate podcasting showcase
To listen to "real" podcasts that we have produced for our clients, just follow the rotating podcast logos on the left hand side of the homepage. You may recognise the likes of OPEC, Zurich and if you're in the UK I'm sure that the Government's Business Link will also ring a bell. If you click on any of these logos you can now sift through a selection of podcasts of varying style and format to get a good idea what's possible with this modern and dynamic media.
We'd highly recommend tuning in to Scottish Life's Pensions Radio for 2 or 3 way pensions banter. If the episode in our showcase whet's your appetite, you can subscribe in iTunes - just search for "Pensions Radio" in the iTunes Music store or visit the Scottish Life's Beehive website for other subscription options such as iGoogle and a generic feed for Zencast etc.
The Living Britain podcast that we produced for Zurich discusses the changing face of Britain. The podcast is based upon research commissioned by Zurich. Each episode, three voice over artists were invited to record the male and female interview and the introduction. A clean, contemprary musical sting completed the podcast's authentic radio programme feel. Very interesting listen for anyone in the UK - and any Anglophiles too.
Podcast stings and compilations
The podcast samples page have been updated with some stings and voice over recordings that showcase some of our audio podcasting work in one place. Just scroll down and tune in using our online player to hear some of our work over the years. We produce our own stings using the latest software and real musical instruments. If you're interested to here some of our more adventurous work I could do worse than to point you to Pensions Radio again - if you're planning an ongoing podcast rather than a one-off series then a good sting and some artistic license can really enthuse your listeners!
Corporate podcasting showcase
To listen to "real" podcasts that we have produced for our clients, just follow the rotating podcast logos on the left hand side of the homepage. You may recognise the likes of OPEC, Zurich and if you're in the UK I'm sure that the Government's Business Link will also ring a bell. If you click on any of these logos you can now sift through a selection of podcasts of varying style and format to get a good idea what's possible with this modern and dynamic media.
Zurich podcast
The Living Britain podcast that we produced for Zurich discusses the changing face of Britain. The podcast is based upon research commissioned by Zurich. Each episode, three voice over artists were invited to record the male and female interview and the introduction. A clean, contemprary musical sting completed the podcast's authentic radio programme feel. Very interesting listen for anyone in the UK - and any Anglophiles too.
Podcast stings and compilations
The podcast samples page have been updated with some stings and voice over recordings that showcase some of our audio podcasting work in one place. Just scroll down and tune in using our online player to hear some of our work over the years. We produce our own stings using the latest software and real musical instruments. If you're interested to here some of our more adventurous work I could do worse than to point you to Pensions Radio again - if you're planning an ongoing podcast rather than a one-off series then a good sting and some artistic license can really enthuse your listeners!
podcast production
podcasting
Hi all, Robin here with an update on podcast directories.
Podcast directories are a difficult one to nail down, but broadly speaking there are three types around that can help listeners find a podcast. Depending on the directory, there could be a host of additional functionality that the listener use if they choose and, of course, if they understand concept.
In addition to these, the all of the big names such as Google, Yahoo and AOL, Live (Microsoft) have various forms of podcast support. Google, in particular have added podcasting support to their RSS reader, Google Reader. Google Reader is a good way for business and office-bound listeners to tune in to podcasts because is provides an embedded player and organisational tools for "tagging" episodes.
Many online Blog and RSS readers also provide podcast support too, and those that don't already are starting to catch on. One worthy of note is Bloglines, which we also put under online podcast organisation tools in out classification above. Why? Because they adapted well to the test - audio shift, after all podcasting started off as "audioblogging".
Finally, there is virtually no limit to what they developers, podcasters and bloggers on the net are up to. It is possible to create your own podcast feed by compiling epidodes from other podcasters together. I'll leave this to you to discover for yourselves.
Podcast directories are a difficult one to nail down, but broadly speaking there are three types around that can help listeners find a podcast. Depending on the directory, there could be a host of additional functionality that the listener use if they choose and, of course, if they understand concept.
- Podcast directories accessed from within software eg. iTunes
Load up your iTunes and look in Music store, not everything is paid for! Some websites provide one click subscription "chicklets" for iTunes. If you have iTunes installed, these will automatically open up your software and take you to the approriate page eg. BeeHive pension podcast.
- Podcast directories on the web eg. Podcast Alley, Podcast Pickle, Podcast.net
These podcast directories help listeners find new podcasts using their usual web browser (IE,Firefox,Safari). Many offer "one click" subscription buttons to allow listeners to subscribe to podcasts using iTunes, PodNova, Bloglines. Podcasts are classified by their subject, sometimes using the predefined iTunes categories but mostly their own classfication to help browsers tune in to podcasts of interest to them. For example, Look under "business" and "investing" in most podcast directories and you will find the BeeHive Pension podcast.
eg. Podcast Alley.
Other directories such as Odeo and Blubrry use the more powerful "tagging" mechanism to help listeners find podcasts with keyword links.
- Podcast subscription portals eg. PodNova, Bloglines
Create an account and log into these portals to manage subscriptions to podcasts, play them with embedded payers and find new podcast to subscribe to. Being an online account, you can sign in on any computer with a modern web browser and tune in eg. Click BeeHive Pension podcast to try subscribing with Bloglines.
In addition to these, the all of the big names such as Google, Yahoo and AOL, Live (Microsoft) have various forms of podcast support. Google, in particular have added podcasting support to their RSS reader, Google Reader. Google Reader is a good way for business and office-bound listeners to tune in to podcasts because is provides an embedded player and organisational tools for "tagging" episodes.
Many online Blog and RSS readers also provide podcast support too, and those that don't already are starting to catch on. One worthy of note is Bloglines, which we also put under online podcast organisation tools in out classification above. Why? Because they adapted well to the test - audio shift, after all podcasting started off as "audioblogging".
Finally, there is virtually no limit to what they developers, podcasters and bloggers on the net are up to. It is possible to create your own podcast feed by compiling epidodes from other podcasters together. I'll leave this to you to discover for yourselves.
In recent years many companies, particularly within the financial sector, have used streamed video to provide information about their products and services. This video information is streamed and viewed within a webpage. Once upon a time this was an effective way of communicating with stake holders but I would argue that this is no longer the case.
The problem with streamed media is that it cannot easily be saved to disk. As a result, the user has to be connected to the web to view the steamed video content. In addition, that streamed video content is effectively “blind” to search engines apart from basic tag information. All of the valuable audio content within the streamed video is not indexed by search engines, which offers no benefit to the website owner in terms of web visibility.
With the advent of Podcasts or Vodcasts (video Podcasts), that has all changed. Putting aside the fact that in general terms a video Podcast can be produced more cost effectively than a streamed video, and ignoring that that streamed video uses significant charged bandwidth, the video Podcast is unique in several ways.
Firstly, the compression algorithm that is used ensures that the size of the file is reduced and therefore can be downloaded quickly; second the fact that it can be downloaded means that the file can be viewed at anytime with or without an Internet connection. Thirdly - and this is the really interesting part - the audio content of the Podcast can be indexed using sophisticated voice recognition software. Couple this with the fact that the user can listen to or view the content on an mp3 player and you start to wonder why on earth are companies still using streamed video content?
Companies can reduce the cost of production and hosting, at the same time benefiting from web indexing that makes their content visible to search engines. So why do companies remain wedded to streamed video - is it ignorance, apathy or just video production companies trying to protect their income?
Rant over.
Listen anywhere
With the advent of Podcasts or Vodcasts (video Podcasts), that has all changed. Putting aside the fact that in general terms a video Podcast can be produced more cost effectively than a streamed video, and ignoring that that streamed video uses significant charged bandwidth, the video Podcast is unique in several ways.
Firstly, the compression algorithm that is used ensures that the size of the file is reduced and therefore can be downloaded quickly; second the fact that it can be downloaded means that the file can be viewed at anytime with or without an Internet connection. Thirdly - and this is the really interesting part - the audio content of the Podcast can be indexed using sophisticated voice recognition software. Couple this with the fact that the user can listen to or view the content on an mp3 player and you start to wonder why on earth are companies still using streamed video content?
Companies can reduce the cost of production and hosting, at the same time benefiting from web indexing that makes their content visible to search engines. So why do companies remain wedded to streamed video - is it ignorance, apathy or just video production companies trying to protect their income?
Rant over.
Podcasts can be theoretically recorded and uploaded by just about anybody. However, in practice professionally produced and reocorded Podcast will shine through and enhance your corprate brand image.
You can expect more on this from our resident recording engineer and sucessful band member Rob Granville in future blogs, but for now here's a brief introducton to the tips and techniques that Podcast Production employ to make your Podcast successful.
Background noise
Background noise can distract the listener from the subject matter. Without the proper environment, a quiet recording is difficult to achieve for long periods of time. Our fully floating studio offers complete sound proofing, ensuring that your recording is completely free of background noise.
Production quality
It is common knowledge that people tend not to be as natural as they might usually be when recording into a microphone. We create the right environment for the best performance and relaxed atmosphere by offering a few helpful pointers to start off the session. This is often the most efficient way of achieving a good result.
Broadcasting methods
Specialist filters are used to eliminate any ambient "boxy" room sounds from untreated rooms. Radio compression is also added to the voice to inject that smooth quality unattainable in a less professional environment.
Equipment
Only the best recording equipment is used to produce a professional sounding Podcast both on location and in our studio. An array of microphones, pre-amps, editing and mastering software to ensure the Podcast is clear, flowing and to the point. Most importantly we ensure quality audio even at low resolutions for the internet.
Experience
Knowing the demands of today's corporate executives we are able to record, edit and process outside broadcasts and interviews in the same manner. Quite often we simulate international interviews and debates for our clients from around the globe all at one table. We also have the ability to restore bad quality recordings by removing background noise and hiss to acceptable levels for broadcasting quality.
Branding
Finally, we are able to input sound stings to increase the visibility and recognition for each Podcast. These are created in-studio, and are a useful branding tool to stand out in the ever increasing crowd.
Podcast show in session
Background noise
Background noise can distract the listener from the subject matter. Without the proper environment, a quiet recording is difficult to achieve for long periods of time. Our fully floating studio offers complete sound proofing, ensuring that your recording is completely free of background noise.
Production quality
It is common knowledge that people tend not to be as natural as they might usually be when recording into a microphone. We create the right environment for the best performance and relaxed atmosphere by offering a few helpful pointers to start off the session. This is often the most efficient way of achieving a good result.
Recording equipment at the studio
Specialist filters are used to eliminate any ambient "boxy" room sounds from untreated rooms. Radio compression is also added to the voice to inject that smooth quality unattainable in a less professional environment.
Equipment
Only the best recording equipment is used to produce a professional sounding Podcast both on location and in our studio. An array of microphones, pre-amps, editing and mastering software to ensure the Podcast is clear, flowing and to the point. Most importantly we ensure quality audio even at low resolutions for the internet.
Experience
Knowing the demands of today's corporate executives we are able to record, edit and process outside broadcasts and interviews in the same manner. Quite often we simulate international interviews and debates for our clients from around the globe all at one table. We also have the ability to restore bad quality recordings by removing background noise and hiss to acceptable levels for broadcasting quality.
Branding
Finally, we are able to input sound stings to increase the visibility and recognition for each Podcast. These are created in-studio, and are a useful branding tool to stand out in the ever increasing crowd.
How many times have I heard the uniformed claim that an mp3 file is the same as a Podcast? An mp3 file is not a Podcast; it is an audio file that has been compressed using an mp3 algorithm.
In order to convert and mp3 file into a Podcast, additional information has to be attached to the audio file using iTunes tags. These tags refer
to the information contained within the Podcast that are recognised by the mp3 player.
Next, the appropriate xml code must be written to produce an RSS feed. It is this RSS feed that structures a series of episodes into a Podcast series and tells the Podcast subscription software and Podcast directories that the Podcast exists. It is only after inserting these tags into the mp3 file and writing the xml code for the RSS feed that the Podcast episode can be published to your listeners and the Podcast directories. Only then will the Podcast become visible within the World Wide Web.
Getting the information right is not as easy as you might expect. So to all those who feel that Podcast production is a straightforward exercise, be warned it is not!
XML isn't straightforward
to the information contained within the Podcast that are recognised by the mp3 player.
Next, the appropriate xml code must be written to produce an RSS feed. It is this RSS feed that structures a series of episodes into a Podcast series and tells the Podcast subscription software and Podcast directories that the Podcast exists. It is only after inserting these tags into the mp3 file and writing the xml code for the RSS feed that the Podcast episode can be published to your listeners and the Podcast directories. Only then will the Podcast become visible within the World Wide Web.
Getting the information right is not as easy as you might expect. So to all those who feel that Podcast production is a straightforward exercise, be warned it is not!