In the early days of domain registration, it was possible to register the domain of a commercial company. Indeed, many did - for in the early days of the web, companies were slow off the mark to protect their intellectual property by registering there own company domain names. In those early days entrepreneurs made a great deal of money by selling the domain names to those companies who had been lethargic in their domain name registration.
Some will remember the legal cases that ensued where cyber squatters attempted - and in some cases where successful - in blackmailing companies for domain names they had registered. Of course, that was in the days prior to the legal framework and precedent which helps prevent this type of fraudulent activity. Today domain name registration is carefully monitored by leading institutions, so that if a domain name reflects an established company’s trademark there is legal recourse.
The same is not true for Podcast names, for as in the early days in the domain registration not registrative framework exists for naming. In order for companies to protect their ip they must ensure that a podcast reflecting their company name is represented in a leading podcast directory. This means that firstly a Podcast must be produced, and secondly the name must be claimed in the defacto largest podcast directory - right now that's iTunes. Having secured the podcast name on iTunes, that same name should be claimed on the plethora of other podcast directories such as:
Podcast Alley, Podnova, Podcast.net, Podblaze.com
Of course, producing one Podcast is not enough to maintain “ownership” of that Podcast's name. The very nature of the Podcast demands an continuous series of episodes to in much the same way as a radio show (or a newsletter those of you with a corporate background).
There is no doubt that as Podcasting matures - which given the anecdotal evidence within the market is now occurring - that a legislative framework will be introduced. It is those companies that have actively protected their brand by producing regular podcast content, that will undoubtedly have unjustifiable legal right to use that name.
iTunes is the leading Podcast directory
The same is not true for Podcast names, for as in the early days in the domain registration not registrative framework exists for naming. In order for companies to protect their ip they must ensure that a podcast reflecting their company name is represented in a leading podcast directory. This means that firstly a Podcast must be produced, and secondly the name must be claimed in the defacto largest podcast directory - right now that's iTunes. Having secured the podcast name on iTunes, that same name should be claimed on the plethora of other podcast directories such as:
Podcast Alley, Podnova, Podcast.net, Podblaze.com
Of course, producing one Podcast is not enough to maintain “ownership” of that Podcast's name. The very nature of the Podcast demands an continuous series of episodes to in much the same way as a radio show (or a newsletter those of you with a corporate background).
There is no doubt that as Podcasting matures - which given the anecdotal evidence within the market is now occurring - that a legislative framework will be introduced. It is those companies that have actively protected their brand by producing regular podcast content, that will undoubtedly have unjustifiable legal right to use that name.
Podcasting has faced a recent upheaval driven by legal issues. This is largely as a result of artists and their record labels and claiming copyright over their work, in particular for music “mixtapes” or radio style Podcasts.
Current challenges relate to larger corporations taking steps to protect their work from those distributing audio, labels or logos without proper consent. These laws are regulated by parties more familiar with traditional printed media, however these laws have become relevant for the internet community and more recently the growing Podcast community.
The most relevant law covers the redistribution of music without proper permission and / or royalties paid to the artist and or record company. This is a rapidly changing and grey area, for example PPL, a UK based royalty collection and distribution orgnaisation has recently signed a deal allowing members of RadioCentre, the organisation that represents commercial radio, to use 30 seconds of music per track, excluding voiceover, in downloads of their radio programmes.
Other suggestions for good practice include using voiceovers to obscure the first and last 10 seconds of the music track. So called “Podsafe” music is another growing concept, to help audio bloggers avoid penalties.
Within business Podcasts, the regulations are less strict – in part because a good Podcast does not require licensed music, instead professional “stings” or custom made music can be used to enhance the production. The most fundamental regulation comes in the form of correct permission to release and edit interviews and soundbites that form the Podcast content. A useful guide for Podcasters can be found on The Register.
If you are embarking on a Podcast production, much of what is distributed through radio channels cannot be reproduced as a Podcast without review by all parties involved - there is a very fine line to follow for what is legal and what’s illegal.
For more tips on the legal issues surrounding Podcast production keep tuned in to our blog. If you want to keep an eye on our blog without whiling away your day visiting the Podcast Production website, you can add our RSS feed to your favourite reader or you Google, Yahoo, MSN homepage using the link below.
Subscribe using your RSS reader
Current challenges relate to larger corporations taking steps to protect their work from those distributing audio, labels or logos without proper consent. These laws are regulated by parties more familiar with traditional printed media, however these laws have become relevant for the internet community and more recently the growing Podcast community.
The most relevant law covers the redistribution of music without proper permission and / or royalties paid to the artist and or record company. This is a rapidly changing and grey area, for example PPL, a UK based royalty collection and distribution orgnaisation has recently signed a deal allowing members of RadioCentre, the organisation that represents commercial radio, to use 30 seconds of music per track, excluding voiceover, in downloads of their radio programmes.
Other suggestions for good practice include using voiceovers to obscure the first and last 10 seconds of the music track. So called “Podsafe” music is another growing concept, to help audio bloggers avoid penalties.
Within business Podcasts, the regulations are less strict – in part because a good Podcast does not require licensed music, instead professional “stings” or custom made music can be used to enhance the production. The most fundamental regulation comes in the form of correct permission to release and edit interviews and soundbites that form the Podcast content. A useful guide for Podcasters can be found on The Register.
If you are embarking on a Podcast production, much of what is distributed through radio channels cannot be reproduced as a Podcast without review by all parties involved - there is a very fine line to follow for what is legal and what’s illegal.
For more tips on the legal issues surrounding Podcast production keep tuned in to our blog. If you want to keep an eye on our blog without whiling away your day visiting the Podcast Production website, you can add our RSS feed to your favourite reader or you Google, Yahoo, MSN homepage using the link below.
Subscribe using your RSS reader
The production and distribution of paper media such as leaflet handouts and customer newsletters costs more money as the number of copies increases. Even a short print run of 5000 is costly to produce and print, but in many cases it also becomes a major logistical operation. The staff time and postal costs certainly mount up with larger circulations.
Podcasts can also appeal to the environmentally conscious. It only takes mouse clicks to publish Podcast, and they do not have to be recycled or disposed of like their paper counterparts.
Podcast recording, production and web hosting of course uses energy, as does the listener's computer and mp3 player or mobile phone. However, the ecological cost of running a server is (as good as) the same whether 5,000 listeners are downloading your Podcast episode or 1. Compare this with the comparable chunk of rainforest used by paper-based communication and you are obviously onto a green (and inexpensive) thing.
So, how do you instigate this communications revolution? There are many options for your podcast production, ranging from a simple monologue briefing listeners on the latest news through to a fully scripted and professionally produced talk show. I would ask, if you are prepared to make the effort to produce a magazine every month - could you not feed the same effort into a personal, engaging and interactive Podcast?
Let us consider a company anniversary for a moment. A Podcast could include a "state of the nation" address from your Company President, a page in the newsletter normally ignored by the staff could become an upbeat and dynamic interview where staff questions are posed and answered.
podcast production 
podcast
Save the trees
Podcast recording, production and web hosting of course uses energy, as does the listener's computer and mp3 player or mobile phone. However, the ecological cost of running a server is (as good as) the same whether 5,000 listeners are downloading your Podcast episode or 1. Compare this with the comparable chunk of rainforest used by paper-based communication and you are obviously onto a green (and inexpensive) thing.
So, how do you instigate this communications revolution? There are many options for your podcast production, ranging from a simple monologue briefing listeners on the latest news through to a fully scripted and professionally produced talk show. I would ask, if you are prepared to make the effort to produce a magazine every month - could you not feed the same effort into a personal, engaging and interactive Podcast?
Let us consider a company anniversary for a moment. A Podcast could include a "state of the nation" address from your Company President, a page in the newsletter normally ignored by the staff could become an upbeat and dynamic interview where staff questions are posed and answered.
podcast production podcast
Podcasting is nothing short of a communications revolution, it’s a revolution that is sweeping the globe and one which you and is worth serious consideration as part of a wide range of marcomms plans.
OK, but what is a Podcast? Well, put simply it’s an audio or video file that is delivered straight to any computer and then on to an MP3 player. In fact, you can now even send a Podcast directly to a mobile phone. Users subscribe to a Podcast so subsequent Podcast “editions” are delivered automatically using specially designed software such as iTunes. If a listener has an iPod, they can plug in their iPod or alternative mp3 player and the most recent episode is automatically downloaded to the player for playback "on the road".
Build up Podcast marketing with regular episodes
The thing that sets a Podcast apart from a single mp3 download is the subscription mechanism, once a listener has subscribed to a Podcast they will automatically receive each episode of a Podcast series. This means that a well thought out and sustained Podcast programme will generate an increasing listener captive base which is great news for marketing and PR professionals.
Podcasting as a communications channel
Now, what really differentiates the Podcast as a superb communication channel is that it’s personal. It’s an engaging one-to-one conversation with the listener. So, Podcasts are a great way to motivate staff, inform shareholders of company performance, enthusiastically communicate new products and services to customers and provide news updates to journalists and financial analysts. What’s more, Podcasts can be produced in any language and distributed quickly and efficiently, all at a fraction of the cost associated with conventional media such as printed newsletters.
Podcast Production is a professional and media experienced team with the Podcast production, scripting, recording and experience to support your communications plan.
podcast
OK, but what is a Podcast? Well, put simply it’s an audio or video file that is delivered straight to any computer and then on to an MP3 player. In fact, you can now even send a Podcast directly to a mobile phone. Users subscribe to a Podcast so subsequent Podcast “editions” are delivered automatically using specially designed software such as iTunes. If a listener has an iPod, they can plug in their iPod or alternative mp3 player and the most recent episode is automatically downloaded to the player for playback "on the road".Build up Podcast marketing with regular episodes
The thing that sets a Podcast apart from a single mp3 download is the subscription mechanism, once a listener has subscribed to a Podcast they will automatically receive each episode of a Podcast series. This means that a well thought out and sustained Podcast programme will generate an increasing listener captive base which is great news for marketing and PR professionals.
Podcasting as a communications channel
Now, what really differentiates the Podcast as a superb communication channel is that it’s personal. It’s an engaging one-to-one conversation with the listener. So, Podcasts are a great way to motivate staff, inform shareholders of company performance, enthusiastically communicate new products and services to customers and provide news updates to journalists and financial analysts. What’s more, Podcasts can be produced in any language and distributed quickly and efficiently, all at a fraction of the cost associated with conventional media such as printed newsletters.
Podcast Production is a professional and media experienced team with the Podcast production, scripting, recording and experience to support your communications plan.
podcast