Entries tagged as audio production
Podcasts can be theoretically recorded and uploaded by just about anybody. However, in practice professionally produced and reocorded Podcast will shine through and enhance your corprate brand image.
You can expect more on this from our resident recording engineer and sucessful band member Rob Granville in future blogs, but for now here's a brief introducton to the tips and techniques that Podcast Production employ to make your Podcast successful.
Background noise
Background noise can distract the listener from the subject matter. Without the proper environment, a quiet recording is difficult to achieve for long periods of time. Our fully floating studio offers complete sound proofing, ensuring that your recording is completely free of background noise.
Production quality
It is common knowledge that people tend not to be as natural as they might usually be when recording into a microphone. We create the right environment for the best performance and relaxed atmosphere by offering a few helpful pointers to start off the session. This is often the most efficient way of achieving a good result.
Broadcasting methods
Specialist filters are used to eliminate any ambient "boxy" room sounds from untreated rooms. Radio compression is also added to the voice to inject that smooth quality unattainable in a less professional environment.
Equipment
Only the best recording equipment is used to produce a professional sounding Podcast both on location and in our studio. An array of microphones, pre-amps, editing and mastering software to ensure the Podcast is clear, flowing and to the point. Most importantly we ensure quality audio even at low resolutions for the internet.
Experience
Knowing the demands of today's corporate executives we are able to record, edit and process outside broadcasts and interviews in the same manner. Quite often we simulate international interviews and debates for our clients from around the globe all at one table. We also have the ability to restore bad quality recordings by removing background noise and hiss to acceptable levels for broadcasting quality.
Branding
Finally, we are able to input sound stings to increase the visibility and recognition for each Podcast. These are created in-studio, and are a useful branding tool to stand out in the ever increasing crowd.
Podcast show in session
Background noise
Background noise can distract the listener from the subject matter. Without the proper environment, a quiet recording is difficult to achieve for long periods of time. Our fully floating studio offers complete sound proofing, ensuring that your recording is completely free of background noise.
Production quality
It is common knowledge that people tend not to be as natural as they might usually be when recording into a microphone. We create the right environment for the best performance and relaxed atmosphere by offering a few helpful pointers to start off the session. This is often the most efficient way of achieving a good result.
Recording equipment at the studio
Specialist filters are used to eliminate any ambient "boxy" room sounds from untreated rooms. Radio compression is also added to the voice to inject that smooth quality unattainable in a less professional environment.
Equipment
Only the best recording equipment is used to produce a professional sounding Podcast both on location and in our studio. An array of microphones, pre-amps, editing and mastering software to ensure the Podcast is clear, flowing and to the point. Most importantly we ensure quality audio even at low resolutions for the internet.
Experience
Knowing the demands of today's corporate executives we are able to record, edit and process outside broadcasts and interviews in the same manner. Quite often we simulate international interviews and debates for our clients from around the globe all at one table. We also have the ability to restore bad quality recordings by removing background noise and hiss to acceptable levels for broadcasting quality.
Branding
Finally, we are able to input sound stings to increase the visibility and recognition for each Podcast. These are created in-studio, and are a useful branding tool to stand out in the ever increasing crowd.
podcasting
If you are interested in Podcast production techniques and applications for business marcomms, then tune in to our very own brand new Podcast, Podcasting for business.Podcasting for business subscribers will get tips on how to use Podcasting to get the most out of this exciting new medium, how to promote their Podcast and other useful information.
You can subscribe to Podcasting for business using the chicklets below.
RSS 2.0 -
Google -
iTunes -
Odeo -
Note that Odeo doesn't work too well in Internet Explorer 6.
Podcasting has faced a recent upheaval driven by legal issues. This is largely as a result of artists and their record labels and claiming copyright over their work, in particular for music “mixtapes” or radio style Podcasts.
Current challenges relate to larger corporations taking steps to protect their work from those distributing audio, labels or logos without proper consent. These laws are regulated by parties more familiar with traditional printed media, however these laws have become relevant for the internet community and more recently the growing Podcast community.
The most relevant law covers the redistribution of music without proper permission and / or royalties paid to the artist and or record company. This is a rapidly changing and grey area, for example PPL, a UK based royalty collection and distribution orgnaisation has recently signed a deal allowing members of RadioCentre, the organisation that represents commercial radio, to use 30 seconds of music per track, excluding voiceover, in downloads of their radio programmes.
Other suggestions for good practice include using voiceovers to obscure the first and last 10 seconds of the music track. So called “Podsafe” music is another growing concept, to help audio bloggers avoid penalties.
Within business Podcasts, the regulations are less strict – in part because a good Podcast does not require licensed music, instead professional “stings” or custom made music can be used to enhance the production. The most fundamental regulation comes in the form of correct permission to release and edit interviews and soundbites that form the Podcast content. A useful guide for Podcasters can be found on The Register.
If you are embarking on a Podcast production, much of what is distributed through radio channels cannot be reproduced as a Podcast without review by all parties involved - there is a very fine line to follow for what is legal and what’s illegal.
For more tips on the legal issues surrounding Podcast production keep tuned in to our blog. If you want to keep an eye on our blog without whiling away your day visiting the Podcast Production website, you can add our RSS feed to your favourite reader or you Google, Yahoo, MSN homepage using the link below.
Subscribe using your RSS reader
Current challenges relate to larger corporations taking steps to protect their work from those distributing audio, labels or logos without proper consent. These laws are regulated by parties more familiar with traditional printed media, however these laws have become relevant for the internet community and more recently the growing Podcast community.
The most relevant law covers the redistribution of music without proper permission and / or royalties paid to the artist and or record company. This is a rapidly changing and grey area, for example PPL, a UK based royalty collection and distribution orgnaisation has recently signed a deal allowing members of RadioCentre, the organisation that represents commercial radio, to use 30 seconds of music per track, excluding voiceover, in downloads of their radio programmes.
Other suggestions for good practice include using voiceovers to obscure the first and last 10 seconds of the music track. So called “Podsafe” music is another growing concept, to help audio bloggers avoid penalties.
Within business Podcasts, the regulations are less strict – in part because a good Podcast does not require licensed music, instead professional “stings” or custom made music can be used to enhance the production. The most fundamental regulation comes in the form of correct permission to release and edit interviews and soundbites that form the Podcast content. A useful guide for Podcasters can be found on The Register.
If you are embarking on a Podcast production, much of what is distributed through radio channels cannot be reproduced as a Podcast without review by all parties involved - there is a very fine line to follow for what is legal and what’s illegal.
For more tips on the legal issues surrounding Podcast production keep tuned in to our blog. If you want to keep an eye on our blog without whiling away your day visiting the Podcast Production website, you can add our RSS feed to your favourite reader or you Google, Yahoo, MSN homepage using the link below.
Subscribe using your RSS reader
Podcasting is nothing short of a communications revolution, it’s a revolution that is sweeping the globe and one which you and is worth serious consideration as part of a wide range of marcomms plans.
OK, but what is a Podcast? Well, put simply it’s an audio or video file that is delivered straight to any computer and then on to an MP3 player. In fact, you can now even send a Podcast directly to a mobile phone. Users subscribe to a Podcast so subsequent Podcast “editions” are delivered automatically using specially designed software such as iTunes. If a listener has an iPod, they can plug in their iPod or alternative mp3 player and the most recent episode is automatically downloaded to the player for playback "on the road".
Build up Podcast marketing with regular episodes
The thing that sets a Podcast apart from a single mp3 download is the subscription mechanism, once a listener has subscribed to a Podcast they will automatically receive each episode of a Podcast series. This means that a well thought out and sustained Podcast programme will generate an increasing listener captive base which is great news for marketing and PR professionals.
Podcasting as a communications channel
Now, what really differentiates the Podcast as a superb communication channel is that it’s personal. It’s an engaging one-to-one conversation with the listener. So, Podcasts are a great way to motivate staff, inform shareholders of company performance, enthusiastically communicate new products and services to customers and provide news updates to journalists and financial analysts. What’s more, Podcasts can be produced in any language and distributed quickly and efficiently, all at a fraction of the cost associated with conventional media such as printed newsletters.
Podcast Production is a professional and media experienced team with the Podcast production, scripting, recording and experience to support your communications plan.
podcast
OK, but what is a Podcast? Well, put simply it’s an audio or video file that is delivered straight to any computer and then on to an MP3 player. In fact, you can now even send a Podcast directly to a mobile phone. Users subscribe to a Podcast so subsequent Podcast “editions” are delivered automatically using specially designed software such as iTunes. If a listener has an iPod, they can plug in their iPod or alternative mp3 player and the most recent episode is automatically downloaded to the player for playback "on the road".Build up Podcast marketing with regular episodes
The thing that sets a Podcast apart from a single mp3 download is the subscription mechanism, once a listener has subscribed to a Podcast they will automatically receive each episode of a Podcast series. This means that a well thought out and sustained Podcast programme will generate an increasing listener captive base which is great news for marketing and PR professionals.
Podcasting as a communications channel
Now, what really differentiates the Podcast as a superb communication channel is that it’s personal. It’s an engaging one-to-one conversation with the listener. So, Podcasts are a great way to motivate staff, inform shareholders of company performance, enthusiastically communicate new products and services to customers and provide news updates to journalists and financial analysts. What’s more, Podcasts can be produced in any language and distributed quickly and efficiently, all at a fraction of the cost associated with conventional media such as printed newsletters.
Podcast Production is a professional and media experienced team with the Podcast production, scripting, recording and experience to support your communications plan.
podcast