The production and distribution of paper media such as leaflet handouts and customer newsletters costs more money as the number of copies increases. Even a short print run of 5000 is costly to produce and print, but in many cases it also becomes a major logistical operation. The staff time and postal costs certainly mount up with larger circulations.

Podcasts can also appeal to the environmentally conscious. It only takes mouse clicks to publish Podcast, and they do not have to be recycled or disposed of like their paper counterparts.

Podcast recording, production and web hosting of course uses energy, as does the listener's computer and mp3 player or mobile phone. However, the ecological cost of running a server is (as good as) the same whether 5,000 listeners are downloading your Podcast episode or 1. Compare this with the comparable chunk of rainforest used by paper-based communication and you are obviously onto a green (and inexpensive) thing.

So, how do you instigate this communications revolution? There are many options for your podcast production, ranging from a simple monologue briefing listeners on the latest news through to a fully scripted and professionally produced talk show. I would ask, if you are prepared to make the effort to produce a magazine every month - could you not feed the same effort into a personal, engaging and interactive Podcast?

Let us consider a company anniversary for a moment. A Podcast could include a "state of the nation" address from your Company President, a page in the newsletter normally ignored by the staff could become an upbeat and dynamic interview where staff questions are posed and answered.

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Podcasting is nothing short of a communications revolution, it’s a revolution that is sweeping the globe and one which you and is worth serious consideration as part of a wide range of marcomms plans.

OK, but what is a Podcast? Well, put simply it’s an audio or video file that is delivered straight to any computer and then on to an MP3 player. In fact, you can now even send a Podcast directly to a mobile phone. Users subscribe to a Podcast so subsequent Podcast “editions” are delivered automatically using specially designed software such as iTunes. If a listener has an iPod, they can plug in their iPod or alternative mp3 player and the most recent episode is automatically downloaded to the player for playback "on the road".


Build up Podcast marketing with regular episodes

The thing that sets a Podcast apart from a single mp3 download is the subscription mechanism, once a listener has subscribed to a Podcast they will automatically receive each episode of a Podcast series. This means that a well thought out and sustained Podcast programme will generate an increasing listener captive base which is great news for marketing and PR professionals.

Podcasting as a communications channel

Now, what really differentiates the Podcast as a superb communication channel is that it’s personal. It’s an engaging one-to-one conversation with the listener. So, Podcasts are a great way to motivate staff, inform shareholders of company performance, enthusiastically communicate new products and services to customers and provide news updates to journalists and financial analysts. What’s more, Podcasts can be produced in any language and distributed quickly and efficiently, all at a fraction of the cost associated with conventional media such as printed newsletters.

Podcast Production is a professional and media experienced team with the Podcast production, scripting, recording and experience to support your communications plan.

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